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polycab cables | acetech 2019
exhibition design / experience
the modular and adaptable nature of the display further enabled the same to be incorporated into an exhibition held in mumbai. the whole purpose of using the same design in the exhibition was also to create a brand recall value all across the brand visibility, be it the flagship store, dealer store or exhibition and pop up displays at events.
the display also proved itself to be sustainable in terms of its reusability in dealer stores or events post the exhibition. the standard modular grid display unit of 2 x 2 utilised in the exhibition was later again considered for an exhibition event to be held in new delhi.
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