morde | live chocolate
exhibition design / experience
cocoa and chocolates are on everyone’s favorite things list; for which our creative expression of a palatable brand expansion for morde’s cocoa products, compounds and confectioneries fit in rightly. This was the first time for morde to exhibit in order to become more accessible, developing a B2C clientele to really “live” through chocolate. a 360º solution to create an elaborate brand design was implemented. from creating an alluring visual photographic imagery and positioning of ‘live chocolate’; each stall and space spoke of elegance through minimalistic designs and product displays.
the modular and adaptable nature of the display further enabled the same to be incorporated into an exhibition held in mumbai. the whole purpose of using the same design in the exhibition was also to create a brand recall value all across the brand visibility.
