the lenovo UNIFY APAC design was created by keeping a consistent brand experience across all retail channels. the idea backing this was to offer customers an experience that goes beyond conventional expectations. we also wanted to create a place to shop as well as play extending the overall dwell time. the new UNIFY india adapt focuses on incorporating elements of practicality like store variations, civil modifications, and size variables in the design. understanding all these requirements, a standard guideline was set to build the store. combining effective materials, finishes, display dimensions along with intricate retail display guidance helped us achieve a customer-engaging journey. with a pulsating new identity, the vibrant culture of lenovo was adapted in all the store designs and branding by us. the use of bold graphics and lifestyle imagery defined the high spirited approach of lenovo.