a global leader into premium wood finishes and stains, the ica group, italy with their joint venture with pidilite, wanted us to help them showcase their latest offerings and finishes in india. this award-winning concept we evolved was of an art gallery; where every product category was composed into a piece of sculptural wall art. each small piece was tailor-made meticulously with singular material and veneer in different wood finishes and polishes. these were then composed and fitted into a galleria concept in the exhibition. the flow and walk around a modern art gallery feeling with dramatic lighting perfected this concept.