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gini & jony | retail store

gini & jony | retail store

retail design

gini & jony, a popular children clothing retail brand in india, approached us to develop a new look for their retail chains. since their stores vary from small shop in shop, high street to mall format stores, the challenge was to create a standardized concept to fit all types of stores. through our design solution, we were able to address this through the flexibility of fittings and retail units.

we developed a distinct visual vocabulary for the girls and boys section with a distinctive style of yellow mannequins suspended from the ceiling, marquee signage and signature props.

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