when bold upbeat colours are used to emphasize the rawness of industrial steel structures and sheets, it surely is a winning combination. in this award-winning highly-acclaimed booth, we created a unique,modernist industrial space with clean lines of exposed structures, cemented walls, exposed mdf units complemented with eye-catching bright yellow perforated sheet top band and furniture. the flexibility quotient was brought about through movable tubular units within the inner space; wherein each segment unit had a short throw projector that combined and highlighted the printed graphics with animated videos.

 

the crowd puller was the 6” x 12” city model with a top projection animation. this methodology of high end animation and models successfully put forth the client’s communication objective. the space was balanced with a lively café / networking zone with a training setup and selfie wall with the brand ambassador.