To showcase the printing capabilities on tiles and various dyes and inks used; the concept of ‘gaatha’ every tile has a story was created. Ramayana being the oldest epic or story perfected this concept and bespoke illustrations we made were digitally printed on tiles on the periphery of the booth. The products were displayed with infographics depicting the ceramic tile making process in an art exhibition style walk through. A 5mtr high wall was cladded with tiles printed with bodhi tree illustration to demonstrate endura’s sustainable ink and stains. The exhibition turned out to be an interesting fusion of Indian elements with the touch of modern design structure.