When bold upbeat colours are used to emphasize the rawness of industrial steel structures and sheets…it’s a winning combination. In this award winning highly acclaimed booth, we created a unique modernist industrial space with clean lines of exposed structures, cemented walls, exposed mdf units complemented with eye catching bright yellow perforated sheet top band and furniture. The flexibility quotient was brought about through movable tubular units within the inner space; each segment unit had a short throw projector that combined and highlighted the printed graphics with animated videos. The crowd puller was the 6’ x 12’ city model with a top projection animation. This methodology of high end animation and models successful put forth the client’s communication objective. The balance space was divided into a lively café type networking zone with a training setup and selfie wall with the brand ambassador.