When the global company, Syngenta entered the India market to provide innovative crop solutions its main challenge was addressing farmers from various regional languages and demographics. Understanding this challenge, we had to break down these messages into visually communicative manner. By personifying insect characters into mascots with happy farmers these campaigns were direct and objective of educating the farmers was well achieved. To develop a stronger customer connect, experience centers were designed in rural areas as well that showcased crop wise products and live demos of product usage.
This scheme worked best and resulted in better sales and promotions.