What happens when a British home brand wants to reach out the Indian consumer and that to through a Diwali Campaign? Fire crackers for sure! That’s precisely what our ‘Bring home the festive magic’ campaign did. By creating eye catching illustrations of the products like Irons, mixers, microwaves in rangoli art in bold festive colours, we created a visual identity celebrating the festivity. This captivating fusion attracted countable customer attention. The same was adapted into multiple POSM medias.