Sterlite Power Transmission limited is a India’s leading transmission developer and solutions provider.
When they approached us to design their stall at Elecrama 2018, it was fascinating as we were entering a new territory and were going to handle some complex solutions.
The design had to look futuristic and engaging. The exhibition booth design was conceived from the electric tower structure. The bottom view of a transmission tower was used as a design element from supersize graphics, to interactive walls, projection mapping and animation video walls detailing out every smaller element of how power reaches cities to difficult terrains.
The highlight of the stall was its intricate looking yet minimalistically designed jaali pattern that weaved the entire stall with its mammoth size and see through concept.