It was a refreshing experience when we were approached to do the rebranding and packaging for Madhuban honey, a brand owned by Maharashtra State Khadi and Village Industries board. The new identity enlivened the brand’s appeal and communication through a simplistic bee pattern, that was extensively adapted on various collaterals and merchandise including the packaging;
Be hive display and self standing units were designed to build a consistent design language. An earthy colour palette was derived from the honey flavours and the communication was further developed on various facets of honey and articulated through simple brown paper packaging.
